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Mr. Pickx?

Welcome Mr. Pickx, the new face of Proximus' content platform.
Mr. Pickx is a character created to provide personalized content recommendations based on users' viewing habits. To launch Mr. Pickx, we created a cinematic ad campaign featuring him searching for the best content for users, which will be shown in theaters, on TV, and online. Additionally, we've created personalized video formats showcasing the different offers on our platform, such as entertainment, sports, and music. We've also developed interactive videos to increase awareness and engagement, allowing users to explore different aspects of our platform and discover new content.

Digital