Does your heart
beat for Belgium?

Proximus is a sponsor of the Red Devils. As we all know, there's almost nothing that gets the blood pumping more than an exciting football match. But it's also these heightened emotions that bring us together. What if we could make those experiences a part of the live commentary itself? Introducing the Belgian Heartbeat. By tracking the heart rate, decibels, and movement of our Belgian supporters during Belgium's Euro 2020 games, we were able to present the first statistics of Belgian fans on Proximus' platform.

Digital